Custom Buying Signals
Built For Your Market
We look at what happened at companies right before they bought from you, then find other companies where the same thing is happening now.
I'd Like To Explore My OptionsWhy Standard Signals
Stop Working
Comes FromEasy-to-buy data from third-party vendorsPublic data we research just for your market
Sees ItAny competitor who pays the same vendorsAlmost none of your competitors
Reach OutThey already get emails from everyone using that dataYou have a reason to write that others don't, so more reply
How We Find
Your Signals
- 1
Pull Won And Lost Deals
We start with every deal you won and lost, straight from your CRM.
- 2
Look Six Months Back
For each deal, we check what happened at that company in the six months before it closed, like new hires, funding, news, and job posts.
- 3
Keep What Predicts A Win
If something happened before the deals you won but not the ones you lost, we keep it. If it happened before both, we drop it.
- 4
Find It In Your Market
We turn each one into a yes/no question, like whether a company just hired a new head of sales, and check every company in your market for it.
That's one way to find them. If you already know what you want to track, we'll build that too.
FAQs
What is a custom buying signal?
A buying signal no third-party data provider sells. It points you to buyers your competitors likely aren't targeting and gives you a relevant, unique reason to reach out, so more of them reply.
How do you find them?
Usually from your own deals: we look at the six months before each won and lost deal and keep what only the wins had. If you already know what you want to track, we can build that too.
How is that different from intent data?
Intent data is a list of companies reading about a topic online, and vendors sell the same list to anyone who pays. Custom signals aren't for sale and are made just for you, so your competitors aren't contacting the same people.
Do you still use standard signals?
Yes, funding rounds, new hires, and website visits still count. We also check your CRM so we never contact customers, open deals, or anyone who said no.
What access do you need?
We need access to your CRM and some time talking with you about what you sell and who your best customers are. We send from separate domains we set up, so your main email domain is never used for outreach.
Who owns the signals?
You do, and you keep everything we built if we stop working together, including the signals, how they're scored, the domains, and the data.
How do we get started?
With an audit of your outbound that ends in a written plan of what to fix. Then we run a pilot in your market, and your reps take the meetings.
What A Custom Signal
Looks Like
“Does this broker's own website say it places loans like our client's, and how many complaints has it had?”
A vendor rated two brokers the same, but on these questions one ranked 1st of 25 and the other 19th.
“Did a likely buyer, and not a vendor, comment on a LinkedIn post about AI search visibility?”
About 95% of the posts came from vendors, so out of 2,761 engagements over five weeks, 36 were real buyers.
How We Score
Each Account
One signal on its own can be a fluke, so a company only moves up the list when several show up together.
You can grade your current signals before we ever talk.
See The Buying Signals
Hiding In Your Market
On the call, we learn what you've tried before and where it broke. If we're a fit, we start with an audit of your outbound that ends in a written plan of what to fix and how.